Many people envy content writers who get to work from home, have their own schedules and just write as much or as little as they want. Truth is, many content writers struggle with making a living, and it’s not because they’re not that good as writers. It’s just that writing skills are not everything they need.
If you love to write and are considering a career as a content writer, remember that you need an entire toolkit of marketable skills. Below are tips to help you acquire them:
Practice and perfect various writing styles.
You should know that every form of writing has its own unique style. Ad copy is short and compelling; blogging is personable and generally opinionated; news is information-heavy with the bulk of the story on top, AP style; and so on and so forth. The more of such styles you master, the more valuable and in demand you become. That simple.
Ideation is marketing jargon for the process of selecting a subject, title and writing viewpoint. It’s generally done within a team, but freelances can always do it by themselves. That’s why it helps to know how professional marketing teams come up with ideas. However, just before that, it’s important to understand your readers, know the right keywords to use, know your competition, and craft brief but attention-grabbing titles.
Know HTML, CSS, CMS, and very importantly, SEO.
Stay calm. There’s no need to be a guru, just familiar. You can generally manipulate CMS themes by just tweaking the code a little bit, such as to fix a spacing problem or make tags. Most certainly, updated SEO know-how is crucial as well. Note that search engine algorithms are ever changing, and to thrive, you have to be in step.
At the end of the day, everything is all about reputation, so protect yours. Whatever you write with your name on it, make sure it’s original. Think that’s impossible just because countless other writers are writing about exactly the same subjects everyday? Guess what – it’s so much easier than you think. Plagiarized content is BAD AT ALL TIMES, both for you but specially for you as a writer. By running your work in an anti-plagiarism program before submitting it, you can save your reputation from usually eternal damage. With so much similar content out there, it’s easy to duplicate writing unintentionally.